Becca (Mengjia) Guo
Product Design Leader | UX/UI for Gamified & Immersive Experiences
I'm a product design leader and experience strategist specializing in gamified systems and immersive digital environments that drive engagement, retention, and business growth.
With a Master’s in Human-Computer Interaction from Cornell and a Computer Science bachelor's degree from the University of Minnesota, I bring both technical rigor and creative insight to designing intuitive, high-impact digital products. My work spans mobile games, mixed-reality platforms, and commerce-enabled experiences—transforming how people interact, play, shop, learn, and connect. I’ve led UX/UI design for top-performing apps used by millions, including Design Home and BELLEMINT, helping translate engagement into real business outcomes.
What drives me is building experiences that feel effortless, inclusive, and full of possibility—spaces where people feel seen, empowered, and inspired to express themselves.
When I’m not designing, you’ll find me baking, bouldering, exploring museums, or chasing new ideas on a solo road trip with a folk playlist and a great bowl of ramen at the finish line.
